Direct end-to-end programmatic trading, paid media architecture, and conversion optimization across regional and national client accounts. Focused on quantifiable unit economics, unique audience reach, and lead generation pipelines.

• Programmatic Performance Trading: Engineered multi-channel programmatic campaigns via StackAdapt, optimizing cross-device reach, display, and video inventory pacing.
• Unit Cost Reduction: Restructured targeting and audience bidding for home services clients (Burton), driving customer acquisition costs down from over $200 CPA to sub-$50 CPA.
• Healthcare & Institutional Media: Led targeted digital campaigns for Boys Town National Research Hospital along with community institutions (Omaha Zoo, Nebraska Humane Society).

Burton Home Services

HVAC & Plumbing Lead Gen

justcallburton.com Visit Site ↗

Boys Town Hospital

Healthcare & Research Outreach

Regional Medical Targeted Media

Served as fractional marketing department leadership for client organizations. Led multi-disciplinary creative and technical teams—spanning copywriters, web developers, and graphic designers—to deliver campaign materials and go-to-market engines.

• Syndicated Asset Architecture: Conceived and produced a turnkey Public Service Announcement (PSA) video framework for the National Adult Protective Services Association (NAPSA), scaled across 15 states as a repeatable revenue source.
• B2B Paid Acquisition for FinTech / Tax: Planned and deployed targeted Google Ads and LinkedIn paid ad funnels for Practice Panda to capture accounting and tax planning professionals.
• Agile Creative Direction: Structured project workflows between internal creative staff and external client stakeholders, delivering print collateral, web designs, and digital assets on schedule.

Practice Panda

B2B Paid Lead Acquisition • Tax Planning & Accounting SaaS

practicepanda.com Visit Client Portal ↗

Served as the lead global HubSpot Subject Matter Expert (SME) for enterprise data protection and cybersecurity SaaS products. Managed database operations, webinar integrations, and global sales enablement systems.

• Enterprise Database Architecture: Governed CRM workflows, list segmentation, and email campaign deployment targeting an enterprise contact base of 250,000+ B2B technology professionals.
• Webinar Pipeline Integration: Built end-to-end event lead funnels connecting global webinar platforms to HubSpot, complete with automated registration pages, reminders, and post-event follow-up cadences.
• Global Localization & Sales Enablement: Partnered with regional field marketing teams across EMEA, LATAM, and APAC to localize and distribute standardized marketing collateral and sales templates.

Arcserve Global Events, Webinars & Data Protection

Cybersecurity SaaS, Disaster Recovery & Multi-Region Lead Ingestion

arcserve.com/events Visit Global Portal ↗

Global HubSpot SME Core Discipline

Managed enterprise workflows, custom properties, webinar platform synchronization, and multilingual template libraries for 250k+ records.